Long enough to stand out, short enough to remember. I wanted the domain to visually mimic the sound of the site so I settled for. Once I had figured out that I wanted to make a homage to the colours red green and blue, the domain and the code came simultaneously. What came first, the domain or the code & settle on the domain? What started as a useless design became a useless website.
After designing it I thought that it would be nice to add some animation to the letters and then, for the full immersive experience, I asked Rimer London to create the sound. It all started with a spontaneous design that I made for the RGB letters. Initially I didn’t have the intention to create a site. What were the circumstances behind creating your site?
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